Many independent contractors and service providers make the error of putting their demands before those of their clients. Additionally, they don’t make it apparent what value they offer. For instance, they might state that they are a virtual assistant but fail to specify the premium services they offer. You can attract more clients by creating compelling marketing content about your services, and it is simpler than you might think.
Who Will Hire You?
In order to do specific jobs that are either too time-consuming for them to bother with or that they don’t have enough workers to handle, many businesses are now hiring freelancers. Due to this, there are several options for virtual assistants and other service providers to work on a variety of special projects or obtain a consistent flow of clients they may support every day.
A good virtual assistant can be worth their weight in gold to a busy executive because it frees the executive up to focus on business development, product development, and other crucial tasks that will increase their income by handling the numerous administrative tasks involved in running a successful business.
Your Value as a Service Provider
When describing your services, you should make your value proposition evident right away, but you can accomplish this in an interesting way. Some virtual assistants are generalists that can perform virtually any job that is connected to business, just like a personal assistant who works full-time in an office. Others are experts in certain fields or software.
WordPress, the most widely used blogging platform worldwide, is one of the most in-demand specialties for service providers. It is widely used by business owners to build their websites. Once they have a website, they must maintain it. Virtual assistants will be paid more than generalists if they have the ability to submit content, schedule it, optimize it for search engines, and so forth.
Be Solutions Oriented
When creating your copy, captivate your readers by describing how wonderful life will be if they hire you. Start by demonstrating that you are aware of their challenges, or the aspects of their company they find most challenging and which may be preventing them from achieving the success they deserve.
You are delivering a solution to their difficulties through the services you give by demonstrating that you are aware of their concerns. What kind of life would they lead if they weren’t required to work on WordPress all the time? In the event that you took over their email marketing campaigns, how much more time would they have to expand their business?
Your Portfolio Should Support Your Assertions
Writing captivating copy is quite simple, but you also need to persuade readers that you can deliver. Your portfolio should contain examples of the kind of work that you are capable of doing and that you are luring customers with in your marketing materials.
If you’ve been having trouble acquiring new customers, revise your marketing copy to make it more enticing and persuasive, and you should soon come across customers eager to hire you to work on exciting projects for them.