Running a service business can be a fantastic opportunity to make money doing what you love and give back to the community. The issue is that many small business owners are reluctant to effectively market themselves. Working with people who support you and are prepared to recommend you to others is one strategy to combat this.
Word-of-mouth advertising is one of the most effective strategies for expanding a firm, according to recent studies. A referral from a friend on social media is much more likely to be trusted than any advertising that a business may put out there. Given this, it’s critical to ensure you have satisfied clients and develop a referral network from them so you can consistently acquire work without having to spend a lot of time looking for it.
Choose the Right People
Targeting the clientele you want more of is your first step. Some people can be a joy to work with, prompt with payments, and truly appreciative of your efforts. You wouldn’t really want additional people who are like them because they are less enjoyable to deal with.
Someone who truly understands what you do and would be prepared to recommend you to others because they know how good you are should obviously also be the ideal fit for your specialty or sector.
Let People Know You Are Looking
Even if you might not constantly be looking for new jobs, let them know when you are. Utilize your email marketing provider to stay in touch with them. To encourage more business, provide them and anybody they suggest a special discount code.
Support Them with the Right Information
Make a page that outlines everything potential referrals need to know. Include a link to your portfolio if possible.
Think about Complimentary Niches
Work to collaborate with those in your industry who share your interests but aren’t direct rivals. Also, take into account any possible fit-friendly specialties. If you already work in the health industry, for instance, you might want to branch out into fitness, weightlifting, weight reduction, and other related fields. Impress your customers, and they’ll be glad to recommend you to others.
Consider Offering Incentives
This can be a little hard because it functions almost like a bribe and you have to manage the program to ensure that everyone receives their fair share. It can, however, be a fantastic strategy to increase referrals. Consider deals, a free month of subscription, an upgrade, etc. Keep in mind that 20% of your customers will account for 80% of your revenue; therefore, do your best to retain them.
Ask for Referrals at the Right Time
Some entrepreneurs commit the error of requesting a referral as soon as the new customer has joined up. How do they know whether or not they like you is the problem? As soon as a project is finished, ask for recommendations. Ask your clients in your regular email newsletter as well.
When you remind them of all the services you already provide and then inquire about any more services they could find valuable if you were to expand your firm, that is another wonderful opportunity to ask.
Getting solid recommendations is simpler than you may imagine, and it’s a terrific method to expand your clientele with the least amount of work.