If you have a brand-new, innovative business concept, you might be anxious to spread the word about it and begin earning money from it.
The only issue is that it can be challenging to promote innovative concepts. After all, how can you make someone enthusiastic about something if they have no idea what it is? if there is no example or reference point for them to use?
This is somewhat of an uphill battle, but if you’re clever, there are solutions to overcome those difficulties.
Make People Participate
Engaging the public is one of the first marketing strategies for a huge concept. Allow readers to feel as though they are a part of your story, in other words. People love being a part of movements, thus this is effective. And it particularly works for something interesting and novel because people want to be a part of those kinds of endeavors.
One of the factors contributing to Kickstarter’s success is this. However, there are other methods to include people, such as letting them name a part of your company or asking for donations. Why not create wearable t-shirts that can be printed? Use inclusive language as well; terms like “movement” are effective.
The Value Proposition in further detail
A value proposition outlines how a product can enhance a person’s quality of life. This is the part that is “greater than the sum of its parts,” so to speak.
When you sell a fitness e-book, you’re not just selling a book; you’re also selling the sense of being attractive and fit. You market six-pack abs. You provide perfectly tailored clothes for sale.
Even if your product may be strange and novel, value propositions like this one are inclusive and appeal to all people. You’ll find it easier to excite people about what you’re doing if you concentrate on that in your marketing.
Enhance Your Product’s Visibility
Your offering is entirely novel and different. Use it then. When you examine a product like the Five Finger shoes, you can see how this in and of itself may be considered a marketing tactic (shoes with toes). Every time someone wears these, they become a discussion point because of how peculiar they are, giving the brand free press and exposure!